At the beginning of this year, elegant Gore has purchased the American KELLWOOD Corporation subordinate's core men's clothing Business agency new horse group, this was the Chinese apparel industry until now the biggest overseas merger and acquisition document, it completed symbolizes that the elegant Gore brand went out the entrance to a country officially, and increased price once more for the Ningbo city brand.
in 1994, the elegant Gore shirt is evaluated the Chinese name brand. However elegant Gore realizes, the name brand and the brand have the difference, the brand is the name brand further promotion, it mainly comes from the market approval, and has the rich connotation, the personal status and the bright individuality. From now on, elegant Gore will start through to the marketing channel's construction and the adjustment, the product innovation, enhances the independent brand diligently the value.
in 1995 elegant Gore tenable marketing company, the special matter creates the brand,unique baby bibs, snatches the market, stresses the benefit, and has established the marketing lamination management system, the making core competitiveness, constructs own marketing channel vigorously. According to the regional economic developments and the resident living standard, divide into the national market certain marketing region, by East China, the South China battlefield, from east to west, seeps successive from south to north primarily. Elegant Gore entered the retail sales the symbol is truly in 1999 in the domestic provincial capital city establishment large-scale flagship shop. At present, elegant Gore in Changsha, Nanjing, Jinan, places such as Hangzhou has opened several hundred large-scale exclusive agencies.
Meanwhile, elegant Gore increases the independent innovation dynamics, realizes with steady steps take the independent brand reforms for .1996 years as the core brand strategy, elegant Gore took the lead in domestic to use the non-thick liquid craft, own developed the HP cotton and kapok to exempt irons the shirt, has filled the domestic gap, became the Chinese clothing profession throughout history first state-level new product .1999 years, also own introduction world most advanced VP exempts now irons the technology and the equipment, the success develops the new generation to exempt irons product VP to exempt irons the shirt, and so on five ministries and commissions is awarded jointly by the technical department the national key new product title. Then the development nanotechnology DP entire cotton and kapok exempts burns the shirt, in 2006 has then created the list sales volume 20,000,000 Yuan encouraging records. The elegant Gore group pays great attention to promote the brand the overall quality, raises lofty Gore in the home the upscale clothing consumer market percentage, through to the brand overall image's propaganda,（Related Articlespuma kids shoes Beautiful nation by pure study ZAR）, the rich clothing product culture connotation,organic baby blanket, lets the consumer understand the brand connotation fully,baby girls shoes, urges the brand image to strike root in the hearts of the people .2005 year the end of the year, elegant Gore contributes 152,000,000 Yuan buys in Shanghai Najingdonglu the commercial building to begin using officially, the brand-new ultra large-scale elegant Gore Shanghai Flagship Shop also starts doing business.
The elegant Gore shirt eight years attain national market synthesis percentage of first, the western-style clothes also continuously two years maintain continuously the market synthesis percentage of first .2007 year China Brand Research board announce "China Most To have Value Trademark 500 Strongly" in the ranking, elegant Gore by 4,253,000,000 Yuan value position row 36th. These result's acquisition, means that elegant Gore makes great strides forward gradually by the manufacturing industry brand to the commercial brand.
The domestic men's clothing brand foundation is day by day solid, company international brand operation also along with it opening. At the beginning of this year, the elegant Gore group purchases and takes over by 120,000,000 US dollars net assets American KELLWOOD Corporation men's clothing Business agency new horse group .KELLWOOD is the US places the first five clothing To be listed, its men's clothing service concentrates in Hong Kong new horse group. Elegant Gore had the new horse group along with it to distribute in Sri Lanka, the Philippines, places the such as Guangdong 14 production bases, yearly produced 80,000,000 men's clothing's productivities, became the global biggest men's clothing production base. From this, elegant Gore has obtained the more formidable design development ability, international management and operation ability as well as proliferates US's retailing network, has formed one of global biggest spinning and weaving clothing industry chains.
No comments:
Post a Comment