The people said frequently that the fashion trend grasps in designer's hand, the guidance ordinary populace put on clothes. But the fashion trend is the forecast which after all will move toward to future, from international tendency whether to transform for the product essential factor is utilized in the design? The tendency transforms after the ready-made clothing how does the consumer accept? To profit from the tendency how in the product development? Might as well listens from a market domestic designer and the brands opinion.
Which this summer does the female attire popular element have?
Shi Jie: In the color, besides the black lime, the leaning female,new born baby accessories, the elegantly simple ash tone is this summer popular colors, like purple ash, blue ash and so on; In the design, by is the waistband installs and adds the graceful modelling which the fold or hangs falls primarily, navigates the unlined upper garment (stripe unlined upper garment) and has the masculine flavor western-style clothing small coat is also the popular design; In the dermatoglyphic pattern, divides the design, the Bohemia pattern primarily, the flower bud silk and hollows out the element also to use.
Gu Yi: The color aspect, calm and the lively warm tone is this summer popular subject. Spring stresses warm, and degree of saturation high color, like red, orange and so on. Enters the summer, lively, the neat color starts to become the mainstream, take the blue color, the purple as representative; The lining aspect, the Roman style overhangs the lining by the big area application, its soft, the flowing special characteristic causes one traditional the aristocrat breath to reveal naturally; The flower aspect, the water plant flowers and plants, designs and so on animal dermatoglyphic pattern quite receive favor, the digitized effect design gradually is also all the rage; In the design the long western-style clothing as well as the gallery feeling, the volume feeling overalls display in the upper garment outstanding, the joined bodies trousers, Hallen the trousers, the pencil trousers are take off costume the popular lead.
Zhao Huizhou: In the color, the powder tone is this spring summer popular main tuning, this had in last year's release conference manifests, spring evening Niu Li's pink color coat also played the powerful promotion effect. This summer popular bright, neat color; In the design, "Reaches Arab League Every" the influence, the wild animal, animal's subject reflection in the clothing, zhuang allows, to match plays the part and so on each aspect, in the female attire, the leopard grain becomes popularly; In the design, the one-piece dress is this summer host hits the design; In addition, presses the pleat craft to be very popular, has the fold clothing to put in the body very obviously slender,baby gear Wholesale, in addition hollows out the element, appears neat in the summer, and the female nature is full.
Zhao Huizhou designs the work
Above popular element in yours brand ready-made clothing whether to use, how does the market respond?
Shi Jie: Is useful, the market response is also good.
Gu Yi: In this summer new product, used the popular element which basically above mentioned, at present the market response was very good.
Zhao Huizhou: Is useful. For example leopard grain design, because plant's of the skill goal customer is the graceful woman, therefore the leopard grain element uses very much implicitly. The design is quite fuzzy, on the lining the multipurpose pure silk, the snow spins and so on, causes the leopard grain appears gently beautiful. Besides the one-piece dress, the leopard grain is also used in the scarf, necessary wraps and so on, sells very well.
These popular elements, have some how many derived last year fashion trend content?
Shi Jie designs the work
Shi Jie: The fashion trend which issued with last year has not come in and gone out too greatly. Basic is take the feminine characteristic return as the subject, for example the dye printing design, is waistband's design as well as takes to bring with the century 70-80 ages slightly the characteristics and so on.
Zhao Huizhou: Last year the powder tone, the one-piece dress design, the fold element and so on very much conforms to the fashion trend which issued.
This summer your brand sells the best clothing product is what kind of?
Shi Jie: Good sells in design, what is most obvious is the department waistband and the good-fitting funds.
Gu Yi: Overhangs the flower design one-piece dress which the feeling lining makes to gain consumer's popularity very much.
Zhao Huizhou: One-piece dress. Some section takes vacation the style, long and the ankle area long skirt sells irritably.
Whether to have certain popular elements, the consumer does not show respect for somebody's ability? If has, you thought that what the reason is?
Shi Jie: In the Chinese market, what compared with is obvious is continually the clothing. Possibly is puts on escapes not the convenient reason. Moreover is the European and American popular locomotive modelling, not too suitable Oriental. But last year, in the European and American greatly hot wide shoulder modelling, the Chinese consumer's response was also very ordinary. The brand namely uses, also displays for the belt feeling flexible small wide shoulder. Generally the shoulder narrow consumer will choose, but the shoulder wide cannot mostly.
Zhao Huizhou: Belongs to the classical color black is a clothing,fashion kids clothing, compared the sales volume obvious drop with the old times. For example, the identical funds clothing has the black and the deep red two kinds, the deep red must be better than the black sells many. Has summer's reason, and the black is not the popular essential color. As the classical color, its sales surface is too narrow. In addition, the tutu sales volume is inferior to seven point trousers, nine point trousers and trousers. Many brand this year's tutu design are few, this concerns with the popular upper garment. The one-piece dress does not need to match takes off costume, but the popular long funds upper garment must with thin foot trousers matching.
Gu Yi designs the work
This year the fall winter, you estimated can have what kind of unpopularity?
Shi Jie: Mainly has two contents: Feminization unrest returns and so on dye printing and Boximiya style will still continue; Good-fitting and the department waistband's design still will also extend, strengthens. To the entire profession, graceful, the brief feminine wind is a subject.
Gu Yi: Hasten at the whole world financial crisis and the climate warm under such big background, a fall winter main popular trend should returns the nature. Therefore, the estimate nationality wind, the countryside wind, the military uniform wind's unpopularity can be very high.
Zhao Huizhou: The leopard grain design will still continue popular period of time, but should conclude to the winter; In the color, summer's pink color to the winter to the leaning purple transition. To 11 in February, Chinese's red complex will display in the clothing purchase. Therefore the fall winter we will promote a powder purple series.
Whether can have the choice use popular element?
Shi Jie: Europe and America recently is popular essential funds - - Lian Shenhuo halfway's long skirt, is different in the domestic north and south market's response, with height related, south the north market obvious ratio is friends with. Therefore, the brand needs to choose in the fashion trend according to own localization the element, causes it and the own style organic synthesis.
Gu Yi: As a mature clothing brand, should better not pursue the tidal current blindly, during capture popular prevailing custom, must consider brand own inherent moral character. Only the two organic synthesis, is ingeniously the classics does not lose the fashion, can strive for in the market to own customer group.
Zhao Huizhou: The brand needs to be good at according to own style utilizing the popular element. For example this summer popular leopard grain, the neutral style's brand, many will use the leopard grain in the troops installs; But sexy style brand, will then use brighter.
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