The Chinese men's clothing's collection and distribution center is numerous, Zhejiang, Guangdong, Fujian, Jiangsu, Shanghai, Beijing and so on is men's clothing strong province, but the brand men's clothing mainly concentrates in three sectors: Zhejiang sector, Guangdong sector, Fujian sector, has the red gang tailor background Zhejiang sector has been the elder brother. But in the recent 5 years, the market changes constantly, installs take the middle-grade leisure as the main force Fujian men's clothing rises rapidly,baby girls dresses, the brand colony strength surpasses the Zhejiang sector gradually, and is in the lead by the big superiority in the Guangdong sector, because it rises has wide divided opinions.
Specializes in selling the shape completely
The Fujian men's clothing, mainly concentrates in Minnan, in the last few years, the Fujian men's clothing had demonstrated the formidable explosive force, several big vanguard brands sell the funds every year the increasing speed between 60%-100%; Its shop rate of rise is also astonishing. From initial 200 to 500, from 500 to 1000, from 1000 to 2000, even from 2000 to 3000 ......Presents the caper type development nearly every year.
After many year development, we may see now the Minnan eight big men's clothing brands are blooming, including seven wolves, the favorable court attendant, the vigor tyrant, seven signs, nine herd kings, the talented person, altogether dances with the wolf, the tiger and so on, these brand's shop (special hall) each already achieved about 2000; Terminal retail sales also between 1,200,000,000 - 4,000,000,000 Renminbi. What is worth paying attention is seven wolf groups as a result of the multi-brand strategy success: Serves under somebody's banner has seven wolves (dhole, green wolf), altogether dances with the wolf, the port gentleman dragon, seven wolf movements, multiplex brands and so on Mark , China Philippines, the group standard vivid shop scale has surpassed 4000, as soon as leaps into the champion brand. It the contribution which rises to the Fujian men's clothing is huge,（Related Articlesreborn baby dolls The Taiwan shoe industry Arab League thin skin wants the large amount of money mai）, its brand pattern has also affected the Chinese men's clothing whole progress. This causes the Minnan men's clothing brand strongly the tectonic plate camp in other local tectonic plate's strength. Many people said that this is the colony benefit is having the resonating function,baby girls dresses, in my opinion, has some successful experiences to be worth sharing. First, I think most importantly the exclusive agency survival way. The Chinese region is broad, the climate difference is big, therefore China's exclusive agency cannot die the set of foreign pattern. The Fujian men's clothing in complete specialized in selling the shape high and low fully free time, I thought that this was the important attribute which the Fujian men's clothing rose.
Specializes in selling the shape stress to refer to the product shape south completely and north the product shape in specializes in selling in the structure the integrity. Fujian sector near 20 year precipitations, accomplish it to have the thin jacket, the leisure shirt, the true thing shirt, the T-shirt, the leisure trousers south and so on strong trend product, simultaneously its thick jacket, the cotton and kapok clothing, the windproof coat, Nepal overcomes, the wool shirt, the western-style clothes, the feather north and so on attribute product also day by day consummates. Therefore, south Fujian's men's clothing may survive in Sanya, north may take root in Mohe River,baby girls dresses, the shop scale expands rapidly, not only occupied the shop resources ahead of time, moreover snatches before other tectonic plates has completed the brand synthesis accumulation.
The design + buys hand's research and development idea
These brands pay great attention the exclusive agency goods the match. They took the lead to complete the sole product to many Yuan product line development process, enabled the brand to be possible to adapt in the south, north each big market.
What the Fujian men's clothing adopts is the design + buys hand's development idea. The design + buys hand's characteristic is, the enterprise has a leading designer and generally buys the hand team, the designer makes the product overall layout, in develops on the type clothes which or purchases to induct voluntarily with the brand related design element, like stand up collar fashion, air wire fashion, sunlight garland, exquisite silk fashion and so on; But buys the hand team to divide the work throughout the land the purchase type clothes, composition meeting for the placement of orders's inspect goods, after the meeting for the placement of orders ended, achieved Shan Liang the product to paste under again the sign factory the list, their factory only produced the partial strong point product. The Fujian men's clothing buys hand's characteristic is: Has designer's basic accomplishment, also has the rich market judgment, examines the list familiar, gets down the list, links and so on craft monitoring, the work penetration in value chain's on, downstream. They have the widespread supplier resources, including Fujian, Guangdong, Zhejiang, Jiangsu, Beijing, Shanghai, places the such as Chengdu specialties pastes the sign factory or the surface, the supplementary material factory, in the class rows and columns' judgment, the type clothes organization, the fitting development, the purchase cycle, aspects and so on price negotiations has the superiority, generally then completes the product in 2 months entering the market, achieves the complete actual combat truly. In buys under the hand system, the Fujian men's clothing's cost price superiority is also obvious, like 2006 department the certificate of division of family property jacket, the shirt, the leisure trousers' processing charge may lower to 15 Yuan, 9 Yuan, about 8 Yuan.
No comments:
Post a Comment