Season which runs in this advocation, if cannot jog breaks through, then means that possibly dies in the charge sand beach.
Regarding the Wenzhou shoes leather profession, ices the fire twofold day was already not the joke. On the one hand is the domestic and foreign market situation sudden change, the commercial war is increasingly fierce, on the one hand is in the profession to reshuffle, the market domain divides.
China's ten big shoes king, six in Wenzhou. Wenzhou shoes war, is not only a Chinese shoe industry miniature, is also the Zhejiang enterprise in the reforming promotion time, assaults the global market to represent.
Survival, perhaps death? Wenzhou well-known shoes business already as if by prior agreement struck has made a sound the battle drum.
Export added value 17% increase scope mystery
Throws the single enterprise's difficulty not saying that the Wenzhou shoes leather profession's overall situation and was inferior the layman imagines such difficulty.
The statistical figure demonstrated that in 2008 the scale above enterprise operation situation is good in the first half of the year, production and marketing two prosperous, so-called powerhouse permanent. Amounts to 20,560,000,000 Yuan Wenzhou shoes leather profession gross value of industrial output January to June, maintained 5% above growth rate, demonstrated that above the shoes leather profession scale the enterprise produces the movement good shape.
Moreover, Export enterprise's product added value is presenting the tendency which rises unceasingly, regardless of were the surface shoes or models the surface shoes to achieve 17% above increase scopes, this also demonstrated that the enterprise improved measures diligently and so on product quality and added value has made the remarkable progress.
Wenzhou Shoes Leather Profession Association Secretary General Xie Rongfang when analysis in the first half of the year profession operational aspect believed that since at the end of 2007, the Wenzhou shoes leather profession's small and medium-sized enterprise has been facing to reshuffle pattern. Enterprise quantity drops, but the benefit enhances, is precisely a positive consequence which the profession mixes the cards.
Gill reaches the shoe industry the conformity type to mix the cards, just and this related. Zheng Yujian is originally Wenzhou Gill reaches the shoe industry company's staff, Lao Yu has always done many years later, leaves Gill to reach company to set up the ultra bold shoe industry, the preparation was deodorizing the shoes aspect to open the market gap.
The Zheng Yujian technology development has obtained the success, and has registered the nanometer function air conditioning shoes' technical monopoly.
But Zheng Yujian will have made 10 year company beyond expectation and has reached to Gill, becomes young Yu always Gill under to reach shoe industry deputy general manager, is responsible for the nanometer air conditioning shoes' production specially, the sale.
I want to make the big words, the time do not permit. But Gill reaches had more than 1700 exclusive agencies, does compared to me wants at least the quick 67 years. Zheng Yujian said that does not have the consummation market introduction, the light technology advancement, must cultivate own loyal customer, needs the time was too long.
Now, the export ordinary leather shoes only sell for several US dollars, but the cost only compared to the ordinary leather shoes high 20% many nanometer function air conditioning shoes, may sell to more than 30 US dollars, pastes an overseas brand, might sell to more than 150 US dollars.
Up to July, 2008, Wenzhou altogether has 120 shoe industry business failure, more than 50 enterprises go out seek for the production base, its main area is Chengdu, Chongqing, the northern Jiangsu, north Zhejiang, Jiangxi, places such as Shandong.
Historically speaking, according to the shoe industry strategic place Yongjia Economy and Trade Bureau's statistics, the Yongjia County 56 years ago still more than 400 shoe manufacturers, now had 125; At that time more than 600 clothing factories, have 100-200 now. The evanishment enterprise either shifted, either by conformity.
Not only the Small business, original second echelon's several shoes business, now also had 2-3. Makes the marketing incapable the enterprise, can only face the elimination. The Small business cannot open the exclusive agency.
But the big brand enterprise makes use attacks a city plunders, globally cuts the market share. The Kangnai group and the lucky letter group collaborates the first foreign industrial development zone - - Far East Prosperous industry garden which makes in Russia, now had many Wenzhou shoes business enrollment in preschool.
on January 8, 2008, the Austria Kang group and Italian famous shoe industry brand ten thousand advantage power and virtue (VALLEVERDE) signs the global strategy cooperative agreement officially; The cedar shoe industry sets up 3 factories and 8 subsidiary companies in the whole world, becomes the West Africa first big shoemaking brand, right now prepares the investment to construct the African shoes industry garden.
in 2007, east the skill shoe industry company starts in Russia to produce, and establishes own sales company in Russia and specializes in selling the network; East the skill group also has established the strategic partnership in the American market and PAYLESS, every year has more than 200 ten thousand pair of leather shoes products to sell the terminal through it to enter the American market.
No comments:
Post a Comment